There have been some genuine enquiries right from the second quarter of 2009, says Najeeb Zackeria, president of the Kochi branch of the Confederation of Real Estate Developers’ Association of India. The interesting part is that there are enquiries in all segments of property, be it budget, semi-luxury or luxury, Dr. Zackeria says.
There are enquiries for villas, but unfortunately, there are no stocks available at present. The builders over the last year had concentrated more on delivering the ongoing projects. It was not a good time to announce new ones.
The customers’ approach is to go in only for finished products or projects nearing completion. This approach has slightly changed, he says. However, the change in this graph has favoured only builders who have sustained through the recessionary period and have delivered their products in time. Unless progress is seen in a project, customer confidence will be lacking.
The customer confidence is just coming back, says M. Unnikrishnan of the Thripunithura-based Royal Projects. There is a release from fear. The market is very much alive, but the budgeting is small. The customer is having a studied approach, Mr. Unnikrishnan adds.
Earlier, an investor will put in an extra effort to go for a higher budget, but now the customer is looking at the builder to help them make a good buy within their fixed budget. In fact, quite a few genuine enquiries are not materialising into buys only on the aspect of cost.
Customers have had to face bad times because quite a few projects in areas such as Kakkanad have come to a standstill. These probably had come up without any USP and hence were hit by the market trend, Dr. Zackeria says. The delay in the SmartCity project may also have been playing on the customer mind. Another factor affecting Kakkanad was perhaps the mushrooming of a number of small-time builders during the boom period, some of whom were not able to sustain through the difficult times. The builders are taking the new momentum in the market with caution. “We do not expect any rapid improvement,” Dr. Zackeria says. It will take about another six to eight months for a turnaround, he adds. It will happen as a spontaneous effect of the overall economic improvement, and depending upon the absorption of the present supply of stock and end-user demand, the new supply will start trickling in.
In fact, quite a few builders are waiting for some more time to pass before they announce their new projects. The full concentration is on completing projects in time.
News Published Under: The Hindu